MagnaCare Wins 2019 Ragan Health Care PR and Marketing Awards in Website Relaunch Category

Ragan Health Care PR and Marketin Award winnerNEW YORK, October 09, 2019 – MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced that it has been named a winner of Ragan’s Health Care PR and Marketing Awards in the Website Relaunch Category. Ragan and PR Daily Award programs celebrate the most successful campaigns, initiatives, and teams in the communication, PR, and marketing industries.

In 2018, MagnaCare launched a campaign to refresh its brand, beginning with an extensive fact-finding stage, including a series of client roundtables and independent research, to determine the specific needs and expectations of its customers. From this research, MagnaCare developed a strategic brand framework to inform all communications. The result was a new logo, refreshed visual identity, and an updated website designed to maximize ease of navigability and streamline the user experience. The updated website features new pages rich in content, presenting a more comprehensive view of the products and services MagnaCare offers, ultimately adding to the enhanced user experience.

“In recent years, MagnaCare’s brand has evolved alongside our strategy and client offerings. With this rebranding campaign, we wanted to reflect a fresh, modern feel while preserving the connection to our history – maintaining some key elements of our long-standing visual identity, and a clear statement about the value we bring to clients,” said Rosemary Chowullar, VP, Marketing, MagnaCare. “We’re proud of the results of our campaign and honored to be named a winner for our work.”

For more than 25 years, MagnaCare has provided quality health care services to a core Labor audience as well as to brokers, TPAs, and workers’ compensation and no-fault payors. With an updated website, designed specifically to meet the needs and expectations of today’s customer, MagnaCare will provide even better support to existing customers while appealing to new audiences.

Key MagnaCare team members behind the website redesign include Kat Durko (Creative Director), Dina Jordan (Director of Customer Marketing), Shari Ingerman (Content Manager), Tisa Corona (Lead Generation Manager), and Barbara Geoghegan (Graphic Designer), who were led by Rosemary Chowallur (VP of Marketing).

Ragan’s Health Care PR and Marketing Awards celebrates teams, organizations, consultants and agencies who have redefined the field with their groundbreaking work. As a winner in the program, MagnaCare joins an elite group of past winners, including VSP Vision Care, McLean Hospital, the Centers for Disease Control and Prevention, Spectrum Health, University of Michigan Comprehensive Cancer Center, ATI Physical Therapy, Genentech, and NewYork-Presbyterian.

On Wednesday, September 18, winners were publicly announced in a Special Edition of Ragan.com. See the Special Edition.

About MagnaCare
For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

About Ragan Communications
Ragan and PR Daily run 11 awards programs each year, including the prestigious PR Daily Awards, Employee Communications Awards, Communicators of the Year Awards (formerly the ACE Awards) and its inaugural Top Women in Communications Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media.

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry: Ragan.com and PRDaily.com. Together, these daily news sites attract more than 700,000 global visitors monthly.

Ragan is the leading provider of conferences and online training to PR, media relations, and corporate communications professionals.

The Chicago-based company also produces RaganTraining.com, the industry’s leading video and online education portal.

 

MEDIA CONTACT: Lexy Siegel, Group Gordon, (212) 784-5727, [email protected]

MagnaCare’s Michelle Zettergren Named to City & State’s Labor Power 100 List

City & State NY logoNEW YORK, Sept. 03, 2019MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced that Michelle Zettergren, President, Labor, Chief Sales and Marketing Officer, has been named one of the 100 most powerful people in Labor by City & State. The Labor Power 100 list honors the most influential people in the Labor community working across government, unions, academia, law, and advocacy.

“I’m honored to be recognized for my career-long commitment to the Labor community, and I’m proud to be a part of a health care enablement company that deeply understands and supports Labor organizations and their members,” Zettergren said. “To be listed among so many influential leaders whose advocacy and service I’ve long admired, and many of whom I’ve had the privilege of working with, is the ultimate compliment.”

Zettergren leads MagnaCare’s mission to provide highly customized, innovative health care solutions to Labor, commercial, and public sector clients, as well as brokers, carriers, TPAs, and workers’ compensation and no-fault payors. Throughout her 25-year career in the health insurance industry, she has built a reputation for driving business growth and customer satisfaction across a diverse client base. Prior to joining MagnaCare, Zettergren held leadership roles at HPOne, ConnectiCare, a subsidiary of EmblemHealth, as well as Anthem BCBS, where she managed public sector sales and underwriting.

“The Labor Power 100 list showcases the champions of labor in New York,” said Tom Allon, President of City & State. “Those listed deserve to be recognized for their hard work and should be proud of their accomplishments.”

City & State profiles Zettergren along with 99 other powerful people in the Labor community in a special commemorative magazine issue published on September 2nd, and will host a reception celebrating their achievements on September 4th. This is the second time Zettergren will be honored by City & State, which named her to its 2018 Responsible 100 list in recognition of her outstanding corporate citizenship.

About MagnaCare
For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley Funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

About City & State
City & State is the premier media organization dedicated to covering New York’s local and state politics and policy. Its in-depth, non-partisan coverage serves New York’s leaders every day as a trusted guide to the issues impacting New York. City & State offers round-the-clock coverage through award winning commentary and analysis, weekly publication, daily e-briefs, events, interviews and more. For more information, please visit www.cityandstateny.com.

MEDIA CONTACT: Lexy Siegel, Group Gordon, (212) 784-5727, [email protected]

MagnaCare Wins Silver for Health Medicine Website in the 2019 Summit Creative Awards

Summit-Silver-Award-2019NEW YORK, August 19, 2019 – MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced it has been honored with a Silver Summit Creative Award in the Health Medicine Website category. The redesigned website, featuring new digital content and customer service features, incorporates cutting-edge web design capabilities while maintaining the familiar integrity that defines MagnaCare’s brand promise of putting the customer first.

“MagnaCare continuously strives for innovative ways to build on our exceptional history. We have always been a customer-centric company, which is why it’s so gratifying to receive this recognition,” said Michelle Zettergren, President, Labor, Chief Sales and Marketing Officer. “We’re proud to offer a web destination that not only enriches and supports our clients’ and members’ experiences but is also a valuable resource for any organization looking to take control of their health care costs and give their members access to high-value care.”

In 2018, MagnaCare launched a campaign to refresh its brand, with a special focus on the website and digital content, to keep pace with new product and service roll-outs. The result was a refreshed visual identity, including a new website designed to streamline navigability and enhance the user experience. The updated website features helpful information to guide customers, and rich content to display a holistic view of the unique products and services MagnaCare offers.

“Our new website showcases our one-of-a-kind product offerings and provides more resources to help customers with their health plan questions and needs,” said Rosemary Chowallur, VP of Marketing, MagnaCare. “We are thrilled to be recognized by the Summit Creative Awards for our leadership in health care marketing and design.”

MagnaCare provides highly customized, innovative health care solutions to Labor, Commercial and Public Sector clients as well as brokers, carriers, TPAs, and Workers’ Compensation and no-fault payors. Over the course of its history, it has built a reputation as a leader in benefits and health plan management services through its personalized offerings and responsiveness to client needs.

The Summit Awards is the oldest and most prestigious organization administering awards for excellence in advertising and communication. More than 4,500 submissions from 27 countries were received this year alone. Using strict evaluation criteria and blind judging processes, award recipients include only those firms whose work exemplifies the best in their class. For more information, visit www.summitawards.com.

About MagnaCare

For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

MEDIA CONTACT: Lexy Siegel, Group Gordon, (212) 784-5727, [email protected]

Gene therapy policy

ZolgensmaGene therapy is an exciting new medical technique that inserts genes into a person’s cells to treat or prevent disease. While gene therapy can potentially cure a wide range of diseases caused by genetic mutations, it comes with a high price tag.

The FDA recently approved the drug Zolgensma®, gene therapy for pediatric patients with spinal muscular atrophy (SMA). A single dose of Zolgensma, which may cure this fatal disease, costs more than $2 million.

Policy and processes

MagnaCare has put a policy and process in place establishing strict controls about when Zolgensma is approved for payment.

  1. The most important of these controls is whether your benefit plan covers gene therapies.
  2. Second is whether the patient is eligible for treatment from a clinical point of view. (You may request a copy of our policy laying out how we determine eligibility.)
  3. Third, we have established a drug acquisition program to control the contract cost of the drug when it is supplied.
  4. Fourth, when we administer claims and benefits, we have system controls in place that block payments without explicit approval from you and our Chief Medical Officer.

Next steps

  • Your Account Manager will be in touch with you to review your benefit plan to confirm coverage or non-coverage.
  • If your health plan covers gene therapy:
    • You need to plan how you will cover the cost should one of your members meet criteria for approval. Approaches to consider include stop-loss insurance and pay-over-time programs.
    • Speak with your Account Manager about our drug acquisition program, or one that may be available to you through your specialty pharmacy vendor.

We encourage you to share this information with relevant members of your team, and to talk to your MagnaCare Account Manager about the options available to you.

As additional costly gene therapies emerge, it is important to update your Summary Plan Description to indicate whether and how gene therapy will be covered. As always, your Account Manager is available to you to provide guidance.

Information about LabCorp and Quest Diagnostics data breach

Two of the country’s largest lab providers, LabCorp and Quest Diagnostics, discovered a data breach that occurred at a third-party vendor they both use for billing and collections. This data breach occurred between August 1, 2018 and March 30, 2019. Both LabCorp and Quest have both stated that the breach is limited to members who were referred to a third-party debt collection vendor due to unpaid bills.

The labs are unable to inform affected payors regarding which or how many of their members were impacted by the data breach. If any of your members were affected, they will receive or may have already received notification letters from LabCorp and/or Quest Diagnostics outlining what they can do to protect their identity.

According to the information we received from the labs, the breach included identification and contact information such as name, date of birth, address, and phone number; and payment information such as bank account number, payor information, and diagnosis codes. Credit card information and test results were not included in the breach.

We are not aware of any misuse of patient information related to this incident.

Further details may be obtained from LabCorp and Quest Diagnostics.

 

 

MagnaCare Partners with MLMIC to Offer Medical Liability Insurance Program Offering Significant Savings for Qualified NY Participating Providers

MLMIC logoNEW YORK, July 01, 2019 – MagnaCare, a leader in health plan management, network rental, medical management and casualty solutions, is partnering with MLMIC Insurance Company on a new discount program that offers our New York providers the potential to save significantly through the association with MLMIC on their medical liability insurance premiums.

Through the partnership with MLMIC, part of the Berkshire Hathaway family of companies and the largest writer of medical professional liability insurance in New York, qualifying MagnaCare participating providers receive a discount of up to 12% when they participate in joint legal defense and a risk management course. Our providers may also qualify for additional discounts, including MLMIC’s claims free discount (7.5% or 12%), a no-consent option discount (5%) and an annual prepay discount (2%).

MagnaCare exclusively endorses MLMIC to offer these discounts to its qualifying participating providers, who also gain access to MLMIC’s, New York-focused benefits at no extra charge, including:

  • MLMIC Risk Protect: New York-specific risk management services designed to help manage risk, reduce exposure and prevent adverse outcomes
  • MLMIC Legal 24/7: A direct connection to experienced attorneys who are exclusively dedicated to New York healthcare law
  • MLMIC Analytics: Analysis and reporting based on 40+ years of New York claims data uncovering key trends and potential risks
  • MLMIC CME+: A growing library of cutting-edge, online CME programs

“We’re proud to bring these savings to MagnaCare’s New York participating providers and to offer them access to MLMIC’s valuable benefits and locally-based services,” says Rondi Rabuse, President of Network. “I’m always looking for ways to bring more value to our providers, and MLMIC is exclusively committed to New York medical professionals.”

“MLMIC’s New York focus – a commitment that spans over four decades – means we can offer MagnaCare participating providers in the state the kind of expertise they need. MLMIC understands what it means to be a provider in cities and communities across New York,” says MLMIC Chief Medical Officer John Lombardo, M.D. “In addition, through our relationship with Berkshire Hathaway, Inc., MLMIC has access to greater resources for physicians and other healthcare providers than ever before.”

This Program is effective immediately (July 1, 2019), and MLMIC offers tail and nose coverage options so providers can avoid gaps in coverage when switching to the Program. In addition, to make the transition as easy as possible for providers, MLMIC provides one-on-one assistance with paperwork and related tasks.

For additional information, including a customized quote and how to participate in the Program, please call (888) 449-6411 or visit MLMIC.com/MagnaCare.

About MagnaCare

For more than 25 years, MagnaCare, a division of Brighton Health Plan Solutions, has helped organizations in New York, New Jersey and Connecticut take control of their health care costs and give their members access to high value care. MagnaCare has served self-insured employers and health, workers’ compensation and no fault payers, including commercial insurers, TPAs, government entities and labor markets. MagnaCare offers access to a broad proprietary provider network, micro-networks, predictive modeling analyses, member outreach programs and integrated solutions that include full benefit plan management services. Services include claims adjudication, eligibility management, client/customer service and a full suite of products.

About MLMIC

MLMIC, formed in response to the medical professional liability insurance crisis of the late 1970s, has been a leader in the medical malpractice insurance industry for over 40 years. Today, MLMIC is not only the largest writer of medical professional liability insurance in the State of New York, but is also one of the largest companies of its kind in the nation. MLMIC insures more than 13,000 providers, 3,000 dentists, dozens of hospitals and thousands of other healthcare professionals and facilities and is proudly endorsed by more than 70 state, county medical and specialty societies. In 2018, MLMIC was acquired by National Indemnity, a Berkshire Hathaway company, launching a new era as New York’s premier medical professional liability carrier. MLMIC has more than 350 employees and field reps positioned throughout New York – local professionals ready to meet one-on-one with policyholders, review cases, coordinate with examiners and defense counsel, and more.

MagnaCare Wins Silver for Website Design in the 2019 Aster Awards

Aster Awards Silver Winner 2019NEW YORK, May 28, 2019 – MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced it has been honored with a Silver Aster Award in the Website category. MagnaCare’s brand new website debuted MagnaCare’s new logo and a refreshed modern visual identity, while leveraging cutting edge web design capabilities and maintaining the approachable character that defines its brand promise of putting the customer first.

“As MagnaCare moves into its next phase of growth as an organization, it was important to create a more modern web experience that better connects with and informs the clients and members we serve,” said Michelle Zettergren, President, MagnaCare. “Our redesigned website demonstrates our commitment to providing superior products and services for our customers which has been and continues to be the hallmark of MagnaCare. We are very proud to be recognized by the Aster Awards for our focus on our customers.”

Over the course of its 25-year history, MagnaCare has provided quality health care services to Labor and the Public Sector as well as brokers, TPAs, and Workers’ Compensation and no-fault payors. Having undergone a series of structural changes in recent years, MagnaCare wanted to reaffirm its commitment both internally and externally to its future and current customers. In 2018, it launched a campaign to reinvigorate the MagnaCare brand, with a special focus on the website and digital content, to keep pace with new product and service roll-outs. The result was a new logo, refreshed visual identity, and a new website designed to maximize ease of navigability and streamline the user experience. The updated website features new web pages rich in content, presenting a more comprehensive view of the products and services MagnaCare offers, ultimately adding to the enhanced user experience.

“At MagnaCare, we’re always looking for opportunities to strengthen our brand alongside our strategy and client offerings,” said Rosemary Chowallur, VP of Marketing at MagnaCare. “Our new website celebrates our roots in Labor and also presents our comprehensive and expanding product offerings in a way that more completely reflects how we can help our customers meet their health benefits goals. It’s an honor to be recognized by the Aster Awards for our efforts to stay on the cutting-edge of health care marketing and design.”

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program has recognized outstanding health care professionals for excellence in their advertising/marketing efforts for more than 18 years. The 2019 Aster Awards received thousands of entries from across the United States as well as from several foreign countries. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal. For more information, visit https://www.asterawards.com/.

About MagnaCare

For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

MEDIA CONTACT: Lexy Siegel, Group Gordon, (212) 784-5727, [email protected]

 

MagnaCare’s Michelle Zettergren Wins Long Island Center for Business and Professional Women’s 2019 Achievers’ Award

Long Island Center for Business and Professional WomenNEW YORK, May 22, 2019 – MagnaCare, a leader in health plan management services, today announced its President Michelle Zettergren has been awarded the Long Island Center for Business and Professional Women (LICBPW)’s Achievers’ Award in recognition of her leadership in the health care field. A long-time champion of labor with over 20 years of experience in health care, Zettergren and her team work tirelessly to deliver personalized service and custom-fit solutions that put the needs of clients and members first.

“It’s an honor to be recognized among leading female executives on Long Island, across a range of industries,” said Zettergren. “I’m proud to stand beside these women who have not only excelled in their own careers, but succeeded in promoting equity and inclusion in our Long Island communities – uplifting and encouraging other women to do the same. With this award, I’m also thrilled to represent MagnaCare, an organization with a deeply rooted vision of improving health care and access for working families in New York and the tri-state market.”

Zettergren joins a prestigious group of Achievers’ Award recipients that includes Justice Sandra Day O’Connor, Susan Lucci, Donna Karan, Sally Ride, and Patti LuPone. As President of MagnaCare, Zettergren focuses on delivering innovative products and quality services for our Labor, Public Sector, and Commercial clients and partners. Zettergren is an accomplished executive, community advocate, and mentor to colleagues and friends. Prior to joining MagnaCare, she held executive positions at HPOne, ConnectiCare, and Anthem BCBS. Outside of her work at MagnaCare, Zettergren proudly serves on several Boards including serving as Chair of Special Olympics Connecticut.

“Ms. Zettergren exemplifies what it means to be a phenomenal woman. As President of MagnaCare, she serves as a fine example to young women and we are beyond thrilled to recognize her accomplishments,” says Laura Doukas, member of the LICBPW’s Board of Directors and Chair of its annual gala.

For 40 years, the LICBPW Annual Achievers’ Award Gala has honored Long Island women making significant contributions to their fields and in advancing women in business, community, and professions. Award winners are chosen for their positive impact on others, both in the workplace and through charitable endeavors, and for their efforts to support and mentor other women in their fields.

About MagnaCare
For more than 25 years, MagnaCare has been building healthy communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad, wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

About LICBPW
The LI Center for Business and Professional Women is dedicated to advancing women’s equal participation, leadership and employment in business, industry and the professions through networking opportunities, member education, community involvement, and personal and professional development.

MAGNACARE MEDIA CONTACT: Lexy Siegel, (212) 784-5727, [email protected]

 

MagnaCare Wins Bronze Stevie® Award for Rebranding/Brand Renovation of the Year in the 2019 American Business Awards®

Stevie Award 2019NEW YORK, May 09, 2019 – MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced it has been honored with a Bronze Stevie® Award for Rebranding/Brand Renovation of the Year. MagnaCare’s new brand identity includes a modern logo and fully redesigned website, advancing the MagnaCare brand among both new audiences and current clients.

“By investing in this extensive rebranding process, we elevate the brand without sacrificing the familiar integrity that has resonated with our clients for years,” said Michelle Zettergren, President, MagnaCare. “MagnaCare’s greatest strength has been the powerful client relationships we’ve built in working towards ensuring the health of our communities, and we’re excited to carry this legacy forward with a refreshed logo and website.”

For more than 25 years, MagnaCare has provided quality health care services to a core Labor audience as well as to brokers, TPAs, and Workers’ Compensation and no-fault payors. To kick off its rebrand, MagnaCare launched an extensive fact-finding stage, including a series of client roundtables and independent research, to determine the specific needs and expectations of its customers. From this, a strategic brand framework was developed to inform all communications. The result was a new logo, refreshed visual identity, and an updated website designed to maximize ease of navigability and streamline the user experience. The updated website features new web pages rich in content, presenting a more comprehensive view of the products and services MagnaCare offers, ultimately adding to the enhanced user experience.

“The goal of our rebranding was to balance our legacy of exceptional responsiveness to our client needs with our ambitious vision to be the leader in Labor benefits and health plan management services,” said Rosemary Chowallur, VP of Marketing at MagnaCare. “We are thrilled to be recognized by the American Business Awards for our efforts to provide even better support to our existing customers while appealing to new audiences.”

The American Business Awards® are the premier business awards program in the U.S.A. This year, the total number of nominations exceeded 3,700 from organizations of all sizes across industries. More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. For more information about The American Business Awards and the list of 2018 Stevie winners, visit: www.StevieAwards.com/ABA.

About MagnaCare
For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

MEDIA CONTACT: Lexy Siegel, Group Gordon, (212) 784-5727, [email protected]