MagnaCare Wins Silver for Website Design in the 2019 Aster Awards

Aster Awards Silver Winner 2019NEW YORK, May 28, 2019 – MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced it has been honored with a Silver Aster Award in the Website category. MagnaCare’s brand new website debuted MagnaCare’s new logo and a refreshed modern visual identity, while leveraging cutting edge web design capabilities and maintaining the approachable character that defines its brand promise of putting the customer first.

“As MagnaCare moves into its next phase of growth as an organization, it was important to create a more modern web experience that better connects with and informs the clients and members we serve,” said Michelle Zettergren, President, MagnaCare. “Our redesigned website demonstrates our commitment to providing superior products and services for our customers which has been and continues to be the hallmark of MagnaCare. We are very proud to be recognized by the Aster Awards for our focus on our customers.”

Over the course of its 25-year history, MagnaCare has provided quality health care services to Labor and the Public Sector as well as brokers, TPAs, and Workers’ Compensation and no-fault payors. Having undergone a series of structural changes in recent years, MagnaCare wanted to reaffirm its commitment both internally and externally to its future and current customers. In 2018, it launched a campaign to reinvigorate the MagnaCare brand, with a special focus on the website and digital content, to keep pace with new product and service roll-outs. The result was a new logo, refreshed visual identity, and a new website designed to maximize ease of navigability and streamline the user experience. The updated website features new web pages rich in content, presenting a more comprehensive view of the products and services MagnaCare offers, ultimately adding to the enhanced user experience.

“At MagnaCare, we’re always looking for opportunities to strengthen our brand alongside our strategy and client offerings,” said Rosemary Chowallur, VP of Marketing at MagnaCare. “Our new website celebrates our roots in Labor and also presents our comprehensive and expanding product offerings in a way that more completely reflects how we can help our customers meet their health benefits goals. It’s an honor to be recognized by the Aster Awards for our efforts to stay on the cutting-edge of health care marketing and design.”

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program has recognized outstanding health care professionals for excellence in their advertising/marketing efforts for more than 18 years. The 2019 Aster Awards received thousands of entries from across the United States as well as from several foreign countries. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal. For more information, visit https://www.asterawards.com/.

About MagnaCare

For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

MEDIA CONTACT: Lexy Siegel, Group Gordon, (212) 784-5727, [email protected]

 

MagnaCare’s Michelle Zettergren Wins Long Island Center for Business and Professional Women’s 2019 Achievers’ Award

Long Island Center for Business and Professional WomenNEW YORK, May 22, 2019 – MagnaCare, a leader in health plan management services, today announced its President Michelle Zettergren has been awarded the Long Island Center for Business and Professional Women (LICBPW)’s Achievers’ Award in recognition of her leadership in the health care field. A long-time champion of labor with over 20 years of experience in health care, Zettergren and her team work tirelessly to deliver personalized service and custom-fit solutions that put the needs of clients and members first.

“It’s an honor to be recognized among leading female executives on Long Island, across a range of industries,” said Zettergren. “I’m proud to stand beside these women who have not only excelled in their own careers, but succeeded in promoting equity and inclusion in our Long Island communities – uplifting and encouraging other women to do the same. With this award, I’m also thrilled to represent MagnaCare, an organization with a deeply rooted vision of improving health care and access for working families in New York and the tri-state market.”

Zettergren joins a prestigious group of Achievers’ Award recipients that includes Justice Sandra Day O’Connor, Susan Lucci, Donna Karan, Sally Ride, and Patti LuPone. As President of MagnaCare, Zettergren focuses on delivering innovative products and quality services for our Labor, Public Sector, and Commercial clients and partners. Zettergren is an accomplished executive, community advocate, and mentor to colleagues and friends. Prior to joining MagnaCare, she held executive positions at HPOne, ConnectiCare, and Anthem BCBS. Outside of her work at MagnaCare, Zettergren proudly serves on several Boards including serving as Chair of Special Olympics Connecticut.

“Ms. Zettergren exemplifies what it means to be a phenomenal woman. As President of MagnaCare, she serves as a fine example to young women and we are beyond thrilled to recognize her accomplishments,” says Laura Doukas, member of the LICBPW’s Board of Directors and Chair of its annual gala.

For 40 years, the LICBPW Annual Achievers’ Award Gala has honored Long Island women making significant contributions to their fields and in advancing women in business, community, and professions. Award winners are chosen for their positive impact on others, both in the workplace and through charitable endeavors, and for their efforts to support and mentor other women in their fields.

About MagnaCare
For more than 25 years, MagnaCare has been building healthy communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad, wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

About LICBPW
The LI Center for Business and Professional Women is dedicated to advancing women’s equal participation, leadership and employment in business, industry and the professions through networking opportunities, member education, community involvement, and personal and professional development.

MAGNACARE MEDIA CONTACT: Lexy Siegel, (212) 784-5727, [email protected]

 

MagnaCare Wins Bronze Stevie® Award for Rebranding/Brand Renovation of the Year in the 2019 American Business Awards®

Stevie Award 2019NEW YORK, May 09, 2019 – MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced it has been honored with a Bronze Stevie® Award for Rebranding/Brand Renovation of the Year. MagnaCare’s new brand identity includes a modern logo and fully redesigned website, advancing the MagnaCare brand among both new audiences and current clients.

“By investing in this extensive rebranding process, we elevate the brand without sacrificing the familiar integrity that has resonated with our clients for years,” said Michelle Zettergren, President, MagnaCare. “MagnaCare’s greatest strength has been the powerful client relationships we’ve built in working towards ensuring the health of our communities, and we’re excited to carry this legacy forward with a refreshed logo and website.”

For more than 25 years, MagnaCare has provided quality health care services to a core Labor audience as well as to brokers, TPAs, and Workers’ Compensation and no-fault payors. To kick off its rebrand, MagnaCare launched an extensive fact-finding stage, including a series of client roundtables and independent research, to determine the specific needs and expectations of its customers. From this, a strategic brand framework was developed to inform all communications. The result was a new logo, refreshed visual identity, and an updated website designed to maximize ease of navigability and streamline the user experience. The updated website features new web pages rich in content, presenting a more comprehensive view of the products and services MagnaCare offers, ultimately adding to the enhanced user experience.

“The goal of our rebranding was to balance our legacy of exceptional responsiveness to our client needs with our ambitious vision to be the leader in Labor benefits and health plan management services,” said Rosemary Chowallur, VP of Marketing at MagnaCare. “We are thrilled to be recognized by the American Business Awards for our efforts to provide even better support to our existing customers while appealing to new audiences.”

The American Business Awards® are the premier business awards program in the U.S.A. This year, the total number of nominations exceeded 3,700 from organizations of all sizes across industries. More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. For more information about The American Business Awards and the list of 2018 Stevie winners, visit: www.StevieAwards.com/ABA.

About MagnaCare
For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

MEDIA CONTACT: Lexy Siegel, Group Gordon, (212) 784-5727, [email protected]