NEW YORK, May 09, 2019 – MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced it has been honored with a Bronze Stevie® Award for Rebranding/Brand Renovation of the Year. MagnaCare’s new brand identity includes a modern logo and fully redesigned website, advancing the MagnaCare brand among both new audiences and current clients.
“By investing in this extensive rebranding process, we elevate the brand without sacrificing the familiar integrity that has resonated with our clients for years,” said Michelle Zettergren, President, MagnaCare. “MagnaCare’s greatest strength has been the powerful client relationships we’ve built in working towards ensuring the health of our communities, and we’re excited to carry this legacy forward with a refreshed logo and website.”
For more than 25 years, MagnaCare has provided quality health care services to a core Labor audience as well as to brokers, TPAs, and Workers’ Compensation and no-fault payors. To kick off its rebrand, MagnaCare launched an extensive fact-finding stage, including a series of client roundtables and independent research, to determine the specific needs and expectations of its customers. From this, a strategic brand framework was developed to inform all communications. The result was a new logo, refreshed visual identity, and an updated website designed to maximize ease of navigability and streamline the user experience. The updated website features new web pages rich in content, presenting a more comprehensive view of the products and services MagnaCare offers, ultimately adding to the enhanced user experience.
“The goal of our rebranding was to balance our legacy of exceptional responsiveness to our client needs with our ambitious vision to be the leader in Labor benefits and health plan management services,” said Rosemary Chowallur, VP of Marketing at MagnaCare. “We are thrilled to be recognized by the American Business Awards for our efforts to provide even better support to our existing customers while appealing to new audiences.”
The American Business Awards® are the premier business awards program in the U.S.A. This year, the total number of nominations exceeded 3,700 from organizations of all sizes across industries. More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. For more information about The American Business Awards and the list of 2018 Stevie winners, visit: www.StevieAwards.com/ABA.
For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control health care costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
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