MagnaCare Debuts New Branding

New York, NY, December 20, 2018MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, announced today the launch of a new brand identity, including a new logo and website. The new branding, which will elevate the MagnaCare brand among both new audiences and current clients, is intentionally designed around MagnaCare’s brand promise—putting the customer first. A modern, fresh logo reflects this priority, emphasizing the custom-built nature of MagnaCare’s client strategy, and the personalization and flexibility that are offered in each of its products.

“This new brand identity for MagnaCare embraces our proud history and our bright future as the leader in Labor benefits and health plan management services,” said Rosemary Chowallur, VP of Marketing at MagnaCare. “It’s important for MagnaCare’s branding to embody what our customers and partners experience, so we asked them for direct input. The result—a new logo that’s bold yet approachable, combined with a modern look-and-feel and comprehensive website—now aligns beautifully with MagnaCare’s core values.

For 25 years, MagnaCare has provided quality healthcare services to a core Labor audience as well as to brokers, TPAs, and workers’ compensation and no-fault payers. Over the course of its history, it has built a reputation for being responsive to and invested in its clients’ success and building strong relationships with its customers. With this refresh, MagnaCare will even better support existing customers while elevating its appeal to new audiences.

“Our strategic investment in our branding and website allows us to better support our current clients and also facilitates new relationships with a broader range of partners,” said Michelle Zettergren, President of MagnaCare. “Our brand is a reflection of who we are. All of us at MagnaCare take great pride in the work that we do here and truly take healthcare personally.”

Following the release of the new website and logo, the balance of MagnaCare’s rebranding will occur through 2019. No changes will be made to member, client, and provider portals today, ensuring continuity and quality of service. To see more of MagnaCare’s new branding, visit

About MagnaCare

For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control healthcare costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.