NEW YORK, October 09, 2019 – MagnaCare, a leader in health plan management, network rental, medical management, and casualty solutions, today announced that it has been named a winner of Ragan’s Health Care PR and Marketing Awards in the Website Relaunch Category. Ragan and PR Daily Award programs celebrate the most successful campaigns, initiatives, and teams in the communication, PR, and marketing industries.
In 2018, MagnaCare launched a campaign to refresh its brand, beginning with an extensive fact-finding stage, including a series of client roundtables and independent research, to determine the specific needs and expectations of its customers. From this research, MagnaCare developed a strategic brand framework to inform all communications. The result was a new logo, refreshed visual identity, and an updated website designed to maximize ease of navigability and streamline the user experience. The updated website features new pages rich in content, presenting a more comprehensive view of the products and services MagnaCare offers, ultimately adding to the enhanced user experience.
“In recent years, MagnaCare’s brand has evolved alongside our strategy and client offerings. With this rebranding campaign, we wanted to reflect a fresh, modern feel while preserving the connection to our history – maintaining some key elements of our long-standing visual identity, and a clear statement about the value we bring to clients,” said Rosemary Chowullar, VP, Marketing, MagnaCare. “We’re proud of the results of our campaign and honored to be named a winner for our work.”
For more than 25 years, MagnaCare has provided quality healthcare services to a core Labor audience as well as to brokers, TPAs, and workers’ compensation and no-fault payors. With an updated website, designed specifically to meet the needs and expectations of today’s customer, MagnaCare will provide even better support to existing customers while appealing to new audiences.
Key MagnaCare team members behind the website redesign include Kat Durko (Creative Director), Dina Jordan (Director of Customer Marketing), Shari Ingerman (Content Manager), Tisa Corona (Lead Generation Manager), and Barbara Geoghegan (Graphic Designer), who were led by Rosemary Chowallur (VP of Marketing).
Ragan’s Health Care PR and Marketing Awards celebrates teams, organizations, consultants and agencies who have redefined the field with their groundbreaking work. As a winner in the program, MagnaCare joins an elite group of past winners, including VSP Vision Care, McLean Hospital, the Centers for Disease Control and Prevention, Spectrum Health, University of Michigan Comprehensive Cancer Center, ATI Physical Therapy, Genentech, and NewYork-Presbyterian.
On Wednesday, September 18, winners were publicly announced in a Special Edition of Ragan.com. See the Special Edition.
For more than 25 years, MagnaCare has been building health communities together with Taft-Hartley funds, TPAs, carriers, and workers’ compensation and no-fault payors in the New York, New Jersey, and Connecticut tri-state area. Its broad and wholly owned network, full health plan management services, comprehensive in-house medical management, and leading outcomes-based casualty solutions offer the ultimate flexibility and customization that help customers control healthcare costs, improve health, and achieve exceptional value. MagnaCare is a division of Brighton Health Plan Solutions, LLC.
About Ragan Communications
Ragan and PR Daily run 11 awards programs each year, including the prestigious PR Daily Awards, Employee Communications Awards, Communicators of the Year Awards (formerly the ACE Awards) and its inaugural Top Women in Communications Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media.
Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry: Ragan.com and PRDaily.com. Together, these daily news sites attract more than 700,000 global visitors monthly.
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