Meet the Team
As CEO, Simeon is responsible for all aspects of the business, including current performance as well as establishing and implementing strategic priorities that will enhance future success.
Effective and transformative innovation is Simeon’s personal trademark, and he draws upon his broad management experience, leadership expertise, and deep understanding of the varied participants in the healthcare marketplace to drive the growth of MagnaCare.
Simeon is recognized for incorporating high-touch, thoughtful services that people value in their health care experiences. His formula is also designed to serve the targeted, unique needs of providers, plan sponsors, and brokers, all of whom are key to bringing tomorrow’s health care solutions to the marketplace today.
Previously, Simeon was Chairman and Chief Executive Officer of Bloom Health, Minneapolis, Minnesota, a leader in designing, building, and operating private exchanges, where Simeon drove rapid growth and a commitment to bringing consumers “knowledge, trust, and confidence.” He was Senior Vice President, Commercial Markets at Medica Health Plans, Minnetonka, Minnesota, where he and his team created My Plan by Medica, an exceptional provider-oriented product developed in partnership with health systems. Over the years, he has held senior level management positions at several high-profile healthcare companies including a succession of leadership roles at UnitedHealthcare.
A graduate of Dartmouth College, Simeon is determined to make a measurable difference in people’s lives and bring about positive change. These are the hallmarks of his unique approach and vision for the success of BHPS.
As President of MagnaCare’s Labor and Public Sector division, Michelle and her team work tirelessly to deliver personalized service and custom-fit solutions that put the needs of her clients and members first. Michelle joined MagnaCare in 2017 because of her desire to renew her career-long commitment to Labor with a trusted company that appreciates the value of delivering on its promise to its Labor clients.
Michelle brings over 20 years of experience in the health insurance industry, most recently as Chief Sales Officer at HPOne, and Senior Vice President and Chief Sales and Marketing Officer for ConnectiCare, a subsidiary of EmblemHealth. Michelle led ConnectiCare’s efforts in the commercial and Medicare segments, with ownership of sales, account management, product, underwriting, group reporting, marketing, communications, and public relations. Prior to ConnectiCare, Michelle spent nearly 14 years at Anthem BCBS in various leadership roles in sales and underwriting focused on Labor.
Michelle completed Labor Relations training with the University of Connecticut’s Office of Labor Relations. She is a certified Mediator and has consulted in numerous Labor negotiations, and has served as an expert witness for Labor in several arbitration and mediation disputes. Michelle serves on multiple local and national boards including the American Association of Payers, Administrators and Networks (AAPAN) and she proudly serves as co-Chair for Special Olympics Connecticut.
Dr. Bartley Bryt
Dr. Bryt is responsible for the clinical vision of the company and assists in the overall business strategy. He works closely with the executive team to ensure that providers develop stronger and more effective relationships with patients, resulting in both reduced health care costs and improved health quality.
Prior to joining our team, among other roles Dr. Bryt was EVP, Chief Operating and Clinical Officer of three divisions at CareCore National, National VP for HC Vendor Management at UnitedHealthcare/Oxford Health Plans, and the founding partner of Dwell Family Doctors. Dr. Bryt graduated cum laude, Alpha Omega Alpha from the State University of New York School of Medicine. Dr. Bryt was a Fellow in Public Health and Preventative Medicine at Weill Cornell Medical Center and Chief Resident of Pediatrics at NYU Medical Center and Bellevue Hospital. He holds an MPH from the Columbia School of Public Health and BA in Philosophy from the University of Vermont, Phi Beta Kappa.
Brian has direct oversight and accountability for the company’s day-to-day operations and is responsible for the growth, health, and financial initiatives of daily operations across all lines of business. He ensures that our team delivers solutions that significantly reduce health care costs and improve health care quality. Brian is charged with successfully executing the company’s mission and short- and long-term strategies.
Prior to joining Brighton, Brian served as Chief Operating Officer of Anthem’s Empire BlueCross BlueShield HealthPlus Plan in New York, where he oversaw operations for a $2 billion Medicaid plan in New York that represented 460,000+ members. From 2012-2014, he ran statewide operations representing more than $600 million in annual revenue as Chief Operating Officer for Anthem’s Amerigroup Community Health Plan of New Jersey. Brian also served as Senior Market Director at WellCare Health Plan of New York. Additional experience includes The Brooklyn Hospital Center, New York Presbyterian Health System and Creative Health Concepts. Brian graduated from St. John’s University with a BA in Speech.
Arun leads the company’s technology operations and infrastructure management. He is responsible for setting the technology vision and introducing new technologies that improve the customer and member experience. By introducing new technology and technology platforms, Arun has gained efficiencies while improving the customer and member experience.
In prior roles, Arun served as Senior Vice President of Information Systems for MagnaCare and Chief Information Officer at Healthfirst.
Rondi forms innovative new partnerships for Brighton Health Plan Solutions and identifies strategic growth opportunities. She assesses provider and health system partnerships and develops new business models.
Prior to Brighton Health Plan Solutions, Rondi served as Senior Vice President at Marwood Group, where she led the healthcare transformation practice and advised on value-based strategy, operations, and business development. As Senior Vice President at Aetna, Rondi worked with large business clients and generated new market opportunities that increased revenue by over 50% in the first six months. In an earlier role, Rondi was head of business development at Montefiore Hospital. Rondi earned her BA at Clark University.
Rosemary uses her deep understanding of the health care consumer and customer to deploy integrated marketing programs to drive awareness, growth, and engagement with the company and its portfolio of products. As head of Marketing, Rosemary oversees marketing and sales communications, digital marketing, public relations, and brand strategy.
In prior roles, Rosemary served as the Content & Value Proposition Lead at American Express Global Business Travel, where she built and executed global marketing plans for new product, service, and partner launches targeting small to mid-sized businesses. As a Strategic Consultant at Humana, Rosemary built Humana’s large group employer wellness positioning and led multi-channel, go-to-market campaigns for new wellness product acquisitions and innovations. Rosemary earned her Bachelors in Biology and Anthropology as well as her Masters in Healthcare Management from Union College, and an MBA from Washington University in St. Louis.
Steve joined MagnaCare in 2007 as Director of Workers’ Compensation and No-Fault and was promoted to Senior Vice President in April, 2013. His primary responsibilities include driving new business growth, overall retention of existing business, and regulatory oversight of the company’s casualty business.
Steve has extensive experience in the workers’ compensation and automobile liability insurance. He served as Senior Trial Counsel for Liberty Mutual, and was a member of the Workers’ Compensation Committee at AIIS. Steve earned a JD from Brooklyn Law and is a member of the New York State Bar.
Adam has nearly 20 years’ experience advising companies in the health care and insurance industries. At Brighton Health Plan Solutions, Adam leads the Legal department and is responsible for the company’s legal, compliance, and corporate governance functions.
Adam’s legal expertise lies in health, accident and health, casualty, and reinsurance, including commercial insured and self-insured products, governmental programs such as the Medicare Advantage and Part D programs and the Federal Employee Health Benefit Plan, BCBS plans, and stop-loss and provider excess coverage.
Adam earned a Masters in Health Administration from Penn State University and a JD from Dickinson Law. He is a member of the New Jersey and Pennsylvania Bars.
As CFO of Brighton Health Plan Solutions, Jim is responsible for financial planning and analysis, business performance reporting, Human Resources, and risk management functions. He led ownership/debt reorganizations and oversaw efficiency reviews that led to savings of $3 million yearly. Revenue almost tripled during his time at the company.
Prior to Brighton Health Plan Solutions, Jim served as CFO of a startup, National Healthcare Resources, an episode management company focused on managing care for work-related injuries on behalf of property and casualty insurers. During his tenure, the company developed a specialty preferred provider group, built a telephonic case management strategy to manage episodes, and hit $170 million in annual revenue before being sold to Concentra Managed Care. Jim began his career at Deloitte and is a member of the American Institute of CPAs and New York State Society of CPAs. He has a BA in Accounting from Pace University.
Julie is an influential Human Resources leader with more than 15 years’ experience managing all aspects of HR for growing businesses. Since joining the company, Julie has continually developed and implemented strategic approaches to recruiting, hiring, and retaining career-oriented, talented people. She is regarded as a valued strategic advisor to the executive leadership and operational leadership teams.
In prior roles, Julie served as a Human Resources Consultant, managing all aspects of Human Resources for hundreds of employees in multiple locations.